# The power of generative marketing: Can generative AI create superhuman visual marketing content?

> Research article (International Journal of Research in Marketing, 2024) · cited 99× · AI/ML

**Wikidata**: [openalex:W4402680739](https://www.wikidata.org/wiki/openalex:W4402680739)  
**Source**: https://4ort.xyz/entity/the-power-of-generative-marketing-can-generative-ai-create-superhuman-visual-marketing-content