# The Power of Consequential Product Sounds

> Research article (Journal of Retailing, 2020) · cited 23× · AI/ML

**Wikidata**: [openalex:W3090784166](https://www.wikidata.org/wiki/openalex:W3090784166)  
**Source**: https://4ort.xyz/entity/the-power-of-consequential-product-sounds