# The Potential Cost of Cultural Fit: Frame Switching Undermines Perceptions of Authenticity in Western Contexts

> Research article (Frontiers in Psychology, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2906486747](https://www.wikidata.org/wiki/openalex:W2906486747)  
**Source**: https://4ort.xyz/entity/the-potential-cost-of-cultural-fit-frame-switching-undermines-perceptions-of-authenticity-in-western-contexts