# The positive effect of contextual image backgrounds on fluency and liking

> Research article (Journal of Retailing and Consumer Services, 2017) · cited 57× · AI/ML

**Wikidata**: [openalex:W2760989061](https://www.wikidata.org/wiki/openalex:W2760989061)  
**Source**: https://4ort.xyz/entity/the-positive-effect-of-contextual-image-backgrounds-on-fluency-and-liking