# The PLS agent: Predictive modeling with PLS-SEM and agent-based simulation

> Research article (Journal of Business Research, 2016) · cited 92× · AI/ML

**Wikidata**: [openalex:W2352931766](https://www.wikidata.org/wiki/openalex:W2352931766)  
**Source**: https://4ort.xyz/entity/the-pls-agent-predictive-modeling-with-pls-sem-and-agent-based-simulation