# The Pleasure of Assessing and Expressing Our Likes and Dislikes

> Research article (Journal of Consumer Research, 2018) · cited 28× · AI/ML

**Wikidata**: [openalex:W2904485652](https://www.wikidata.org/wiki/openalex:W2904485652)  
**Source**: https://4ort.xyz/entity/the-pleasure-of-assessing-and-expressing-our-likes-and-dislikes