# The performance impact of marketing dualities: a response surface approach to resolving empirical challenges

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4220962808](https://www.wikidata.org/wiki/openalex:W4220962808)  
**Source**: https://4ort.xyz/entity/the-performance-impact-of-marketing-dualities-a-response-surface-approach-to-resolving-empirical-challenges