# The Path to Click: Are You on It?

> Research article (Marketing Science, 2020) · cited 25× · AI/ML

**Wikidata**: [openalex:W2182192623](https://www.wikidata.org/wiki/openalex:W2182192623)  
**Source**: https://4ort.xyz/entity/the-path-to-click-are-you-on-it