# The past, present, and future of brand research

> Research article (Marketing Letters, 2020) · cited 87× · AI/ML

**Wikidata**: [openalex:W3033465775](https://www.wikidata.org/wiki/openalex:W3033465775)  
**Source**: https://4ort.xyz/entity/the-past-present-and-future-of-brand-research