# The paradigm shift of mass customisation research

> Research article (International Journal of Production Research, 2022) · cited 36× · AI/ML

**Wikidata**: [openalex:W4281896168](https://www.wikidata.org/wiki/openalex:W4281896168)  
**Source**: https://4ort.xyz/entity/the-paradigm-shift-of-mass-customisation-research