# The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation

> Research article (Journal of Business Research, 2017) · cited 21× · AI/ML

**Wikidata**: [openalex:W2765426749](https://www.wikidata.org/wiki/openalex:W2765426749)  
**Source**: https://4ort.xyz/entity/the-orchestra-of-ideas-using-music-to-enhance-the-fuzzy-front-end-phase-of-product-innovation