# The omnichannel continuum: Integrating online and offline channels along the customer journey

> Research article (Journal of Retailing, 2022) · cited 156× · AI/ML

**Wikidata**: [openalex:W4213227337](https://www.wikidata.org/wiki/openalex:W4213227337)  
**Source**: https://4ort.xyz/entity/the-omnichannel-continuum-integrating-online-and-offline-channels-along-the-customer-journey