# The new middle class in emerging markets: How values and demographics influence discretionary consumption

> Research article (Thunderbird International Business Review, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2801385671](https://www.wikidata.org/wiki/openalex:W2801385671)  
**Source**: https://4ort.xyz/entity/the-new-middle-class-in-emerging-markets-how-values-and-demographics-influence-discretionary-consumption