# The necessity of collaboration in branding: analysing the conditions for output legitimacy through qualitative comparative analysis (QCA)

> Research article (Public Management Review, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3213167344](https://www.wikidata.org/wiki/openalex:W3213167344)  
**Source**: https://4ort.xyz/entity/the-necessity-of-collaboration-in-branding-analysing-the-conditions-for-output-legitimacy-through-qualitative-comparativ