# The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation

> 2010 doctoral thesis by Sandra Smith at University of Auckland

**Wikidata**: [Q112884564](https://www.wikidata.org/wiki/Q112884564)  
**Source**: https://4ort.xyz/entity/the-narrated-brand-an-exploration-into-how-employee-narratives-construct-the-brand-of-a-large-service-organisation


## References

1. [Source](http://hdl.handle.net/2292/8306)