# The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective

> Research article (International Journal of Research in Marketing, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4313334126](https://www.wikidata.org/wiki/openalex:W4313334126)  
**Source**: https://4ort.xyz/entity/the-motivational-dynamics-of-arousal-and-values-in-promoting-sustainable-behavior-a-cognitive-energetics-perspective