# The Metaverse: A new digital frontier for consumer behavior

> Research article (Journal of Consumer Psychology, 2023) · cited 349× · AI/ML

**Wikidata**: [openalex:W4367048645](https://www.wikidata.org/wiki/openalex:W4367048645)  
**Source**: https://4ort.xyz/entity/the-metaverse-a-new-digital-frontier-for-consumer-behavior