# The merchants of meta: A research agenda to understand the future of retailing in the metaverse

> Research article (Journal of Retailing, 2023) · cited 331× · AI/ML

**Wikidata**: [openalex:W4322493955](https://www.wikidata.org/wiki/openalex:W4322493955)  
**Source**: https://4ort.xyz/entity/the-merchants-of-meta-a-research-agenda-to-understand-the-future-of-retailing-in-the-metaverse