# The medium isn’t the message: Introducing a measure of adaptive virtual communication

> Research article (Cogent Arts and Humanities, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2888054205](https://www.wikidata.org/wiki/openalex:W2888054205)  
**Source**: https://4ort.xyz/entity/the-medium-isnt-the-message-introducing-a-measure-of-adaptive-virtual-communication