# The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective

> Research article (Journal of Brand Management, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4387638134](https://www.wikidata.org/wiki/openalex:W4387638134)  
**Source**: https://4ort.xyz/entity/the-mediating-role-of-perceived-brand-authenticity-between-brand-experience-and-brand-love-a-cross-cultural-perspective