# The mediating role of gender in social media shopping acceptance: from the WOM perspective

> Research article (Heliyon, 2022) · cited 25× · AI/ML

**Wikidata**: [openalex:W4306393470](https://www.wikidata.org/wiki/openalex:W4306393470)  
**Source**: https://4ort.xyz/entity/the-mediating-role-of-gender-in-social-media-shopping-acceptance-from-the-wom-perspective