# The Markathon: Adapting the Hackathon Model for an Introductory Marketing Class Project

> Research article (Marketing Education Review, 2015) · cited 53× · AI/ML

**Wikidata**: [openalex:W2090584991](https://www.wikidata.org/wiki/openalex:W2090584991)  
**Source**: https://4ort.xyz/entity/the-markathon-adapting-the-hackathon-model-for-an-introductory-marketing-class-project