# The making of marketing decisions in modern marketing environments

> Research article (Journal of Business Research, 2023) · cited 41× · AI/ML

**Wikidata**: [openalex:W4361027506](https://www.wikidata.org/wiki/openalex:W4361027506)  
**Source**: https://4ort.xyz/entity/the-making-of-marketing-decisions-in-modern-marketing-environments