# The magic of danmaku: A social interaction perspective of gift sending on live streaming platforms

> Research article (Electronic Commerce Research and Applications, 2018) · cited 256× · AI/ML

**Wikidata**: [openalex:W2900812083](https://www.wikidata.org/wiki/openalex:W2900812083)  
**Source**: https://4ort.xyz/entity/the-magic-of-danmaku-a-social-interaction-perspective-of-gift-sending-on-live-streaming-platforms