# The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

> Research article (Journal of Advertising, 2024) · cited 37× · AI/ML

**Wikidata**: [openalex:W4402567607](https://www.wikidata.org/wiki/openalex:W4402567607)  
**Source**: https://4ort.xyz/entity/the-made-framework-best-practices-for-creating-effective-experimental-stimuli-using-generative-ai