# The lure of the visual: Multimodality, simplification, and performance measurement visualizations in a megaproject

> Research article (Accounting Organizations and Society, 2021) · cited 47× · AI/ML

**Wikidata**: [openalex:W3185498592](https://www.wikidata.org/wiki/openalex:W3185498592)  
**Source**: https://4ort.xyz/entity/the-lure-of-the-visual-multimodality-simplification-and-performance-measurement-visualizations-in-a-megaproject