# The Ludic Drive as Innovation Driver: Introduction to the Gamification of Innovation

> Research article (Creativity and Innovation Management, 2015) · cited 112× · AI/ML

**Wikidata**: [openalex:W1540190909](https://www.wikidata.org/wiki/openalex:W1540190909)  
**Source**: https://4ort.xyz/entity/the-ludic-drive-as-innovation-driver-introduction-to-the-gamification-of-innovation