# The Love of Large Numbers: A Popularity Bias in Consumer Choice

> Research article (Psychological Science, 2017) · cited 56× · AI/ML

**Wikidata**: [openalex:W2745319486](https://www.wikidata.org/wiki/openalex:W2745319486)  
**Source**: https://4ort.xyz/entity/the-love-of-large-numbers-a-popularity-bias-in-consumer-choice