# The Loop and Reasons to Break It: Investigating Infinite Scrolling Behaviour in Social Media Applications and Reasons to Stop

> Research article (Proceedings of the ACM on Human-Computer Interaction, 2023) · cited 48× · AI/ML

**Wikidata**: [openalex:W4386707934](https://www.wikidata.org/wiki/openalex:W4386707934)  
**Source**: https://4ort.xyz/entity/the-loop-and-reasons-to-break-it-investigating-infinite-scrolling-behaviour-in-social-media-applications-and-reasons-to-