# The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944–2003

> Research article (Organization Science, 2016) · cited 24× · AI/ML

**Wikidata**: [openalex:W2267753238](https://www.wikidata.org/wiki/openalex:W2267753238)  
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