# The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy

> Research article (Journal of Interactive Marketing, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4280617033](https://www.wikidata.org/wiki/openalex:W4280617033)  
**Source**: https://4ort.xyz/entity/the-language-of-brands-in-social-media-using-topic-modeling-on-social-media-conversations-to-drive-brand-strategy