# The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity

> Research article (Journal of Small Business Management, 2022) · cited 46× · AI/ML

**Wikidata**: [openalex:W4281562007](https://www.wikidata.org/wiki/openalex:W4281562007)  
**Source**: https://4ort.xyz/entity/the-key-to-scaling-in-the-digital-era-simultaneous-automation-individualization-and-interdisciplinarity