# The interplay of emotions, elaboration, and ambivalence on attitude–behavior consistency

> Research article (Journal of Consumer Behaviour, 2015) · cited 21× · AI/ML

**Wikidata**: [openalex:W2166688106](https://www.wikidata.org/wiki/openalex:W2166688106)  
**Source**: https://4ort.xyz/entity/the-interplay-of-emotions-elaboration-and-ambivalence-on-attitudebehavior-consistency