# The interplay between objective and subjective measures of salesperson performance: towards an integrated approach

> Research article (Journal of Personal Selling and Sales Management, 2022) · cited 25× · AI/ML

**Wikidata**: [openalex:W4221119166](https://www.wikidata.org/wiki/openalex:W4221119166)  
**Source**: https://4ort.xyz/entity/the-interplay-between-objective-and-subjective-measures-of-salesperson-performance-towards-an-integrated-approach