# The interplay between business and personal trust on relationship performance in conditions of market turbulence

> Research article (Journal of the Academy of Marketing Science, 2020) · cited 52× · AI/ML

**Wikidata**: [openalex:W3023644036](https://www.wikidata.org/wiki/openalex:W3023644036)  
**Source**: https://4ort.xyz/entity/the-interplay-between-business-and-personal-trust-on-relationship-performance-in-conditions-of-market-turbulence