# The internal and external challenges facing clients in implementing IMC

> Research article (European Journal of Marketing, 2017) · cited 20× · AI/ML

**Wikidata**: [openalex:W2410518052](https://www.wikidata.org/wiki/openalex:W2410518052)  
**Source**: https://4ort.xyz/entity/the-internal-and-external-challenges-facing-clients-in-implementing-imc