# The interactive effect of power and self-construal on consumers’ preferences for brand-logo size

> Research article (Journal of Business Research, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4283073919](https://www.wikidata.org/wiki/openalex:W4283073919)  
**Source**: https://4ort.xyz/entity/the-interactive-effect-of-power-and-self-construal-on-consumers-preferences-for-brand-logo-size