# The Information-Economics Perspective on Brand Equity

> Research article (Foundations and Trends® in Marketing, 2016) · cited 17× · AI/ML

**Wikidata**: [openalex:W4206268409](https://www.wikidata.org/wiki/openalex:W4206268409)  
**Source**: https://4ort.xyz/entity/the-information-economics-perspective-on-brand-equity