# The Influence of Word-Of-Mouth Referral on Consumers’ Purchase Intention: Experimental Evidence from WeChat

> Research article (Sustainability, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3118826402](https://www.wikidata.org/wiki/openalex:W3118826402)  
**Source**: https://4ort.xyz/entity/the-influence-of-word-of-mouth-referral-on-consumers-purchase-intention-experimental-evidence-from-wechat