# The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking

> Research article (Spanish Journal of Marketing - ESIC, 2020) · cited 30× · AI/ML

**Wikidata**: [openalex:W3047574797](https://www.wikidata.org/wiki/openalex:W3047574797)  
**Source**: https://4ort.xyz/entity/the-influence-of-website-quality-and-star-rating-signals-on-booking-intention-analyzing-the-moderating-effect-of-variety