# THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE

> Research article (Review of Management and Entrepreneurship, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4367184153](https://www.wikidata.org/wiki/openalex:W4367184153)  
**Source**: https://4ort.xyz/entity/the-influence-of-social-influence-and-peer-influence-on-intention-to-purchase-in-e-commerce