# The influence of scent on virtual reality experiences: The role of aroma-content congruence

> Research article (Journal of Business Research, 2020) · cited 214× · AI/ML

**Wikidata**: [openalex:W3092942025](https://www.wikidata.org/wiki/openalex:W3092942025)  
**Source**: https://4ort.xyz/entity/the-influence-of-scent-on-virtual-reality-experiences-the-role-of-aroma-content-congruence