# The Influence of Product Anthropomorphism on Comparative Judgment

> Research article (Journal of Consumer Research, 2019) · cited 59× · AI/ML

**Wikidata**: [openalex:W2958870745](https://www.wikidata.org/wiki/openalex:W2958870745)  
**Source**: https://4ort.xyz/entity/the-influence-of-product-anthropomorphism-on-comparative-judgment