# The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts

> Research article (Asia Pacific Journal of Marketing and Logistics, 2024) · cited 19× · AI/ML

**Wikidata**: [openalex:W4402028963](https://www.wikidata.org/wiki/openalex:W4402028963)  
**Source**: https://4ort.xyz/entity/the-influence-of-perceived-streamer-characteristics-and-product-characteristics-on-consumer-behavior-inertia-in-livestre