# The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China

> Research article (Sustainability, 2021) · cited 25× · AI/ML

**Wikidata**: [openalex:W3198540015](https://www.wikidata.org/wiki/openalex:W3198540015)  
**Source**: https://4ort.xyz/entity/the-influence-of-marketing-innovations-on-firm-performance-under-different-market-environments-evidence-from-china