# The influence of internet celebrity anchors’ reputation on consumers’ purchase intention in the context of digital economy: from the perspective of consumers’ initial trust

> Research article (Applied Economics, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4390666316](https://www.wikidata.org/wiki/openalex:W4390666316)  
**Source**: https://4ort.xyz/entity/the-influence-of-internet-celebrity-anchors-reputation-on-consumers-purchase-intention-in-the-context-of-digital-economy