# The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure

> Research article (Journal of Consumer Research, 2018) · cited 58× · AI/ML

**Wikidata**: [openalex:W2806488221](https://www.wikidata.org/wiki/openalex:W2806488221)  
**Source**: https://4ort.xyz/entity/the-influence-of-incidental-similarity-on-observers-causal-attributions-and-reactions-to-a-service-failure