# The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing

> Research article (Journal of Business and Industrial Marketing, 2019) · cited 70× · AI/ML

**Wikidata**: [openalex:W2979162426](https://www.wikidata.org/wiki/openalex:W2979162426)  
**Source**: https://4ort.xyz/entity/the-importance-of-information-service-offerings-of-collaborative-crms-on-decision-making-in-b2b-marketing