# The importance of corporate brand identity in business management: An application to the UK banking sector

> Research article (BRQ Business Research Quarterly, 2015) · cited 75× · AI/ML

**Wikidata**: [openalex:W1970699071](https://www.wikidata.org/wiki/openalex:W1970699071)  
**Source**: https://4ort.xyz/entity/the-importance-of-corporate-brand-identity-in-business-management-an-application-to-the-uk-banking-sector