# The impacts of gamification designs on consumer purchase: A use and gratification theory perspective

> Research article (Electronic Commerce Research and Applications, 2023) · cited 49× · AI/ML

**Wikidata**: [openalex:W4368341041](https://www.wikidata.org/wiki/openalex:W4368341041)  
**Source**: https://4ort.xyz/entity/the-impacts-of-gamification-designs-on-consumer-purchase-a-use-and-gratification-theory-perspective